The process
1 - TARGET AUDIENCE
The target π― audience is people in their early twenties who belong to the American Culture spectrum or are interested in knowing more about it. Their point-of-view ποΈ is not too critical and expects enjoyable ποΈ easy to process content.
2 - THEME
The theme is American holidays and special seasonal events πΊπΈ.
3 - SCOPE
It is a broad scope π that conveys multiple topics to deliver enough content for a range of users within the core target audience.
4 - EDITORIAL TONE
The Editorial Tone is encouraging, friendly, and casual π.